Tip: To best convert visitors to your landing

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Once you've created this downloadable offer, you need a way to convert these visitors into leads. That's where the landing page comes in.

This is a web page whose sole purpose is to convert visitors by collecting information in exchange for something of value to them: the downloadable offer. This page contains a form that visitors can fill out to gain access to this content offer. And just like the offer, a good landing page must also be tailored to your personas and where japan mobile database are in their purchasing journey.

page into leads, it should present the benefits of the offer and the most relevant points that address your personas' problems. Highlight the aspects of the problem that are most important based on where the persona is in the buying journey.

Imagine, for example, that you sell organic juices for a detox cleanse. You've created an ebook titled "What is a detox cleanse?" Someone at the beginning of the buying journey probably won't be as interested in downloading this ebook if your landing page says that your ebook contains the best products for an effective detox cleanse. A landing page that will convert for this type of persona at this stage of the buying journey would be to detail the detox cleanse, what it is, when to do it, etc. because the persona isn't yet ready to know the best products; they're still in the awareness phase of the "detox" phenomenon.

Key takeaway: A good landing page focuses on your personas and the stage they are in in their buying journey.