Build a good SEO strategy and conquer the top of Google

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Define your goals
Once you're clear that you want to optimize your website, blog, or e-commerce, it's time to ask yourself: Why? What for? What goals are you pursuing? Here are some of the main ones:

Increase organic traffic
Generate more leads
Generate more sales
Reduce the cost of acquiring customers (CAC)
Educate the market
Increase brand authority
Whatever your objective, it is vietnam mobile database that you align it with your brand's macro objectives.

Create your buyer persona
You and your digital marketing team need to determine who your ideal customer would be, who you want to reach with your content. You can do this by creating a buyer persona, which is a semi-fictional representation of your ideal customer built from data.

Creating a buyer persona is one of the first steps in implementing your SEO , because it will guide your digital strategy and allow you to write for real people and search engines at the same time.

Install basic SEO tools
You need to arm yourself! That means having basic tools ( Google Analytics and Google Search Console) to diagnose your current situation, as well as to support planning, perform initial optimizations, and begin monitoring the impact of each action.

Google provides them to you for free, to help you monitor your strategies.

Do keyword research
It's time to flesh out ideas for creating relevant content for your buyer personas. Here, it's essential to establish a "keyword," which is a term users type into search engines to find content that addresses their concerns.

Keyword research is a comprehensive process, so you need the support and advice of a good digital marketing agency , which should:

Ask you for an idea on a topic
Use tools to identify keywords you can use in your articles
Determine if your search volume is relevant
Create a list of the best keywords
Analyze the competition
You need to identify which keywords are most successful for them, which of their articles rank best, and how they're being found by users.

With this information, you can adjust your strategy, adopt their best practices, or try to rank for their keywords by creating more comprehensive and engaging content.