HEC Liège Executive Education chooses Stratenet & Hubspot to achieve high-performance and sustainable CRM/Marketing! (RE
Posted: Mon Apr 21, 2025 8:11 am
Maxim Ostrega
The world has changed, and marketing has changed. And digital is clearly a factor, as we all know. However, how can we adapt?
Find out how HEC Liège Executive Education successfully digitized its marketing with Stratenet and boosted its traffic, iran mobile database of leads & customers by adopting Hubspot's Inbound Marketing & CRM " Hub Marketing" !
Starting Challenge
Solutions
Results
Impact
Starting Challenge
As mentioned in my previous article , HEC Liège Executive Education had a website that was over 5 years old, with a visual that needed modernizing, was not optimized for conversion and provided an average user experience.
The same goes for marketing, of course, given that a company's primary showcase today is its website. Just as it is the primary marketing/sales tool for many companies.
The initial objectives were mainly:
Increase in turnover from the web
Increase in the number of qualified leads (SQL / MQL)
Increased traffic
Increased awareness
Solutions
We first started by defining a two-step strategy:
An analysis of the situation
A concrete action plan, where a website redesign became one of the essential elements
During this strategy, we implement Hubspot Marketing in parallel so as not to waste time and to be able to obtain direct results.
This was followed by an initial 3-month “quick wins” campaign where we already began optimizing the existing website and taking actions to generate more traffic, leads and customers.
During this campaign, we qualify existing traffic through various means: pop-ups adapted to the site on key pages without harming the user experience, addition of forms, etc.
In fact, the basis for us was to offer the various brochures that HEC Liège Executive Education had for download.
But above all, we are qualifying and relaunching the existing database, which was substantial. This has allowed us to significantly increase traffic with a single cost: leads (via word of mouth), and to convert some of these leads into customers. We are also running social media ads during this period.
Once the website is launched, we focus on our actions to increase traffic, marketing automation / lead generation / lead nurturing, and converting leads into customers, etc.
The world has changed, and marketing has changed. And digital is clearly a factor, as we all know. However, how can we adapt?
Find out how HEC Liège Executive Education successfully digitized its marketing with Stratenet and boosted its traffic, iran mobile database of leads & customers by adopting Hubspot's Inbound Marketing & CRM " Hub Marketing" !
Starting Challenge
Solutions
Results
Impact
Starting Challenge
As mentioned in my previous article , HEC Liège Executive Education had a website that was over 5 years old, with a visual that needed modernizing, was not optimized for conversion and provided an average user experience.
The same goes for marketing, of course, given that a company's primary showcase today is its website. Just as it is the primary marketing/sales tool for many companies.
The initial objectives were mainly:
Increase in turnover from the web
Increase in the number of qualified leads (SQL / MQL)
Increased traffic
Increased awareness
Solutions
We first started by defining a two-step strategy:
An analysis of the situation
A concrete action plan, where a website redesign became one of the essential elements
During this strategy, we implement Hubspot Marketing in parallel so as not to waste time and to be able to obtain direct results.
This was followed by an initial 3-month “quick wins” campaign where we already began optimizing the existing website and taking actions to generate more traffic, leads and customers.
During this campaign, we qualify existing traffic through various means: pop-ups adapted to the site on key pages without harming the user experience, addition of forms, etc.
In fact, the basis for us was to offer the various brochures that HEC Liège Executive Education had for download.
But above all, we are qualifying and relaunching the existing database, which was substantial. This has allowed us to significantly increase traffic with a single cost: leads (via word of mouth), and to convert some of these leads into customers. We are also running social media ads during this period.
Once the website is launched, we focus on our actions to increase traffic, marketing automation / lead generation / lead nurturing, and converting leads into customers, etc.