The importance of your website's loading speed in your digital marketing strategy
Posted: Mon Apr 21, 2025 9:41 am
How to measure website loading speed?
What factors affect the loading speed of a website?
When you execute a digital marketing strategy at all levels, every detail matters. In this post, we'll talk about your website's loading speed and how it affects the results of your marketing plan .
To clarify, loading speed is the time it takes for northeast mobile number database website's content to download and display in the browser. The general rule is that it shouldn't exceed four seconds.
A very good example we can give you to make this even easier to understand is the loading time of the online retail giant Amazon. It's known that its website, with all the content it hosts, only takes a second to load.
Now, in digital marketing, we always talk about how content is king, and that to attract customers, subscribers, or visitors, we must create content that inspires, captivates, or addresses concerns. But for Google , while content is important, user experience is equally important, and it weighs heavily in the rating it gives your website in terms of load time.
The loading speed of your website affects your results
Just as we know that a page should load in at least four seconds, we also know that visitors to your page will leave if they can't quickly find what they're looking for in that time, which is what we call the bounce rate.
But what happens if your website is very slow?
High bounce rate: It's estimated that at least 57 percent of users abandon a website if the loading time is longer than four seconds. This means they'll go to another, faster site.
Additionally, user satisfaction and traffic to your page will be directly affected, and Google will know this.
Sales decrease
Websites with speed issues sell much less than their peers. We're talking a sales drop of at least seven percent if our competitor's website is faster than ours.
In this regard, we use the example of Amazon again. They reported that for every 100 milliseconds of late loading, they lose one percent of their total annual sales.
Google penalizes you
When we say it will penalize you, we're not saying it won't show your website in the results page, but rather it will rank your competitors higher than you. In other words, it will prioritize those that offer a better user experience and are well optimized.
What factors affect the loading speed of a website?
When you execute a digital marketing strategy at all levels, every detail matters. In this post, we'll talk about your website's loading speed and how it affects the results of your marketing plan .
To clarify, loading speed is the time it takes for northeast mobile number database website's content to download and display in the browser. The general rule is that it shouldn't exceed four seconds.
A very good example we can give you to make this even easier to understand is the loading time of the online retail giant Amazon. It's known that its website, with all the content it hosts, only takes a second to load.
Now, in digital marketing, we always talk about how content is king, and that to attract customers, subscribers, or visitors, we must create content that inspires, captivates, or addresses concerns. But for Google , while content is important, user experience is equally important, and it weighs heavily in the rating it gives your website in terms of load time.
The loading speed of your website affects your results
Just as we know that a page should load in at least four seconds, we also know that visitors to your page will leave if they can't quickly find what they're looking for in that time, which is what we call the bounce rate.
But what happens if your website is very slow?
High bounce rate: It's estimated that at least 57 percent of users abandon a website if the loading time is longer than four seconds. This means they'll go to another, faster site.
Additionally, user satisfaction and traffic to your page will be directly affected, and Google will know this.
Sales decrease
Websites with speed issues sell much less than their peers. We're talking a sales drop of at least seven percent if our competitor's website is faster than ours.
In this regard, we use the example of Amazon again. They reported that for every 100 milliseconds of late loading, they lose one percent of their total annual sales.
Google penalizes you
When we say it will penalize you, we're not saying it won't show your website in the results page, but rather it will rank your competitors higher than you. In other words, it will prioritize those that offer a better user experience and are well optimized.