Values mismatch.
Posted: Mon Apr 21, 2025 10:29 am
Financial constraints: the marketing budget was only 8% of revenue (the startup only raised a seed round);
Highly competitive market: 4 major players with marketing budgets >100 million rubles per year;
Fuzzy positioning: trying to solve "all problems for everyone";
Complex sales cycle: 5-7 people in the decision-making process, cycle up to 9 months.
Strategic insights from research:
We conducted a series of in-depth interviews with existing ukraine cell phone number list/ customers and potential customers who abandoned the product. Key findings:
What the startup promoted: versatility, simple interface, low price. What customers valued: specialized industry solutions, integration with the existing IT ecosystem, expert support;
Targeting errors. Initial focus: a broad audience of medium-sized businesses in all industries. Identified niche: two specific industries where the product solved unique problems;
Ineffective funnel. Initially, the client focused on the number of demo impressions, while 74% of decisions were made after deep immersion in the client's business processes and personalized ROI justification.
Highly competitive market: 4 major players with marketing budgets >100 million rubles per year;
Fuzzy positioning: trying to solve "all problems for everyone";
Complex sales cycle: 5-7 people in the decision-making process, cycle up to 9 months.
Strategic insights from research:
We conducted a series of in-depth interviews with existing ukraine cell phone number list/ customers and potential customers who abandoned the product. Key findings:
What the startup promoted: versatility, simple interface, low price. What customers valued: specialized industry solutions, integration with the existing IT ecosystem, expert support;
Targeting errors. Initial focus: a broad audience of medium-sized businesses in all industries. Identified niche: two specific industries where the product solved unique problems;
Ineffective funnel. Initially, the client focused on the number of demo impressions, while 74% of decisions were made after deep immersion in the client's business processes and personalized ROI justification.