Test your hypotheses in practice

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Dive into understanding your audience

A deep understanding of your target audience is the key to an effective strategy. Start by segmenting not only by demographics, but also by psychographic characteristics: values, decision-making roles, experience with the category, and selection criteria.

Conduct a series of in-depth interviews with existing and israel cell phone number list/ potential customers. Based on the data obtained, create detailed user personas, for each of which develop a Customer Journey Map. This will allow you to see how, where and when your audience makes decisions, and choose the optimal touchpoints.

Step 3: Customer Development is a step that is often skipped, but it is the one that helps avoid costly mistakes. Here you validate hypotheses about audience needs through A/B testing of different value propositions.

During testing, hidden pain points and purchase motivators are identified that customers themselves are not always aware of. Particular attention is paid to analyzing barriers to purchase and touchpoints where the customer may "fall out" of the sales funnel. The insights obtained become the basis for adjusting your offer.