User behavior on the marketplace
Posted: Mon Apr 21, 2025 10:32 am
Advertising on marketplaces. Yandex has launched a new advertising tool integrated directly into the largest marketplaces. This is not just product placement, but a full-fledged programmatic system that allows you to manage impressions based on many parameters:
Browsing and purchase history;
Segmentation by price categories;
Dynamic pricing based on competition.
When working with a large catalog of household appliances (more than 15,000 SKUs), there is a risk of encountering the problem of internal competition of goods. The solution was found in the armenia cell phone number list/ creation of an automated bid management system: an algorithm was developed that analyzes marginality, warehouse balances, and historical conversion data for each category in real time.
Digital screens: programmatic offline. Yandex has taken placement on digital billboards to a new level and turned it into a smart programmatic system with the ability to flexibly configure targeting and dynamically change content. The technology works on a combination of several systems:
Analysis of offline traffic through aggregated data from telecom operators;
Integration with Yandex geo-services to assess traffic;
Machine learning system for predicting effective impressions;
API for dynamic content change in real time.
Browsing and purchase history;
Segmentation by price categories;
Dynamic pricing based on competition.
When working with a large catalog of household appliances (more than 15,000 SKUs), there is a risk of encountering the problem of internal competition of goods. The solution was found in the armenia cell phone number list/ creation of an automated bid management system: an algorithm was developed that analyzes marginality, warehouse balances, and historical conversion data for each category in real time.
Digital screens: programmatic offline. Yandex has taken placement on digital billboards to a new level and turned it into a smart programmatic system with the ability to flexibly configure targeting and dynamically change content. The technology works on a combination of several systems:
Analysis of offline traffic through aggregated data from telecom operators;
Integration with Yandex geo-services to assess traffic;
Machine learning system for predicting effective impressions;
API for dynamic content change in real time.