Targeting changes could also pose problems for large
Posted: Tue Apr 22, 2025 3:49 am
Where this could pose more problems is if it becomes impossible to run campaigns that run exclusively on smartphones. At the moment, it's still difficult to get initial, accurate feedback on this, but if this turns out to be true, many advertisers might reconsider their plans to invest in AdWords if their ROI decreases.
advertisers with accounts that have separate campaigns india mobile database different platforms. A major restructuring of their account will therefore be required to address these changes. Being able to include multiple options within a single campaign could also make account management more complicated, especially during the transition phase. Furthermore, all the targeting options and new reporting may make AdWords even more opaque, and we're likely to see many small advertisers who previously managed their accounts themselves become discouraged.
Paid SEO is therefore following the path of natural SEO, meaning that it is becoming increasingly professional and therefore inevitably more complex! A boon for specialist agencies?
Already numerous criticisms...
It's clear that Google needed to adapt its offering to the market reality, the diversity of the number of platforms, and the contexts of Internet users. But should everyone be forced to upgrade to the new version of AdWords? This isn't the opinion of all industry professionals, as evidenced by the
petition asking Google to retain the ability to choose campaign targeting.
Others see it as a way for Google to increase the CPC of campaigns, while the most optimistic see it as a way to encourage advertisers to focus on mobile, which could have the effect of lowering the overall cost for advertisers who only used computers (the CPC for mobile being lower).
So, should we make the transition now?
Google is indeed offering to change your current campaigns to Universal Campaigns now, but it won't make this switch mandatory until mid-2013. Like all major updates, it will have its teething problems. Some bugs have already appeared in some advertisers' accounts. So either you decide to take the plunge today to familiarize yourself with all these changes, or you wait for the final version of the update before getting started. In any case, know that the switch to Universal Campaigns is permanent... and sooner or later, we'll all go through it!
advertisers with accounts that have separate campaigns india mobile database different platforms. A major restructuring of their account will therefore be required to address these changes. Being able to include multiple options within a single campaign could also make account management more complicated, especially during the transition phase. Furthermore, all the targeting options and new reporting may make AdWords even more opaque, and we're likely to see many small advertisers who previously managed their accounts themselves become discouraged.
Paid SEO is therefore following the path of natural SEO, meaning that it is becoming increasingly professional and therefore inevitably more complex! A boon for specialist agencies?
Already numerous criticisms...
It's clear that Google needed to adapt its offering to the market reality, the diversity of the number of platforms, and the contexts of Internet users. But should everyone be forced to upgrade to the new version of AdWords? This isn't the opinion of all industry professionals, as evidenced by the
petition asking Google to retain the ability to choose campaign targeting.
Others see it as a way for Google to increase the CPC of campaigns, while the most optimistic see it as a way to encourage advertisers to focus on mobile, which could have the effect of lowering the overall cost for advertisers who only used computers (the CPC for mobile being lower).
So, should we make the transition now?
Google is indeed offering to change your current campaigns to Universal Campaigns now, but it won't make this switch mandatory until mid-2013. Like all major updates, it will have its teething problems. Some bugs have already appeared in some advertisers' accounts. So either you decide to take the plunge today to familiarize yourself with all these changes, or you wait for the final version of the update before getting started. In any case, know that the switch to Universal Campaigns is permanent... and sooner or later, we'll all go through it!