Gamification in MLM projects
Posted: Tue Apr 22, 2025 4:37 am
Network marketing is based on the sale of products through a network of independent distributors using a compensation marketing plan. It is precisely this that is a kind of element of the game mechanism. Distributors in MLM seem to go through a game, receiving rewards for performing the necessary actions. For example, attracting clients, making sales, building their network structure.
In network marketing, several gamification methods are used to attract distributors and support their effective activities:
Points. They are awarded to distributors for sales, recruiting new members, and even completing training. Accumulating points encourages more work. It is their number that determines the level of profit, allows you to receive bonuses and move to a new level in the hierarchy of network structures.
Leaderboards. Distributors who have collected the most points over bank data a certain period occupy the first positions in the leaderboard. They receive a higher status and pleasant gifts, which motivates them to collect more points and become better.
Prizes and awards. For their efforts and achievements, network structure members receive not only profits, but also other valuable prizes. For example, an apartment, a car, or a vacation package. The opportunity to receive a reward significantly increases the effectiveness of distributors.
In order for the gaming methods used to be truly beneficial, it is necessary to understand the basic principles of gamification in business.
In network marketing, several gamification methods are used to attract distributors and support their effective activities:
Points. They are awarded to distributors for sales, recruiting new members, and even completing training. Accumulating points encourages more work. It is their number that determines the level of profit, allows you to receive bonuses and move to a new level in the hierarchy of network structures.
Leaderboards. Distributors who have collected the most points over bank data a certain period occupy the first positions in the leaderboard. They receive a higher status and pleasant gifts, which motivates them to collect more points and become better.
Prizes and awards. For their efforts and achievements, network structure members receive not only profits, but also other valuable prizes. For example, an apartment, a car, or a vacation package. The opportunity to receive a reward significantly increases the effectiveness of distributors.
In order for the gaming methods used to be truly beneficial, it is necessary to understand the basic principles of gamification in business.