Creative design always attracts attention, and if it also evokes emotions, greater engagement is guaranteed. A well-chosen color scheme is the basis of the design, which enhances the emotional appeal of the brand. For example, green is often associated with health and ecology, inspiring trust. Red evokes joy, love and excitement, prompting action. Therefore, the colors of identity, advertisements and even product packaging also evoke emotions and can influence attitudes towards the company.
A well-developed emotional marketing strategy allows you to build loyalty viber data among your customers even without material incentives: promotions and sweepstakes. The company's ethics and values that bring customers closer to the brand create a deep emotional connection and simple relationships with consumers. Previous positive experiences make them want to come back again and again.
Emotional engagement is a long-term investment. After all, emotionally loyal customers become fans of the company for almost their entire lives. They will buy and distribute your product regardless of market changes, price fluctuations, and competitor activity.
According to research by Forrester and CapGemini, emotionally engaged customers are 52% more valuable than simply satisfied with a purchase. 70% of such consumers spend twice as much on a company's product, and 80% of emotionally loyal audiences recommend the brand to their family and friends.