Be present even after the purchase

[shukla7789]

convert leads into customersNow that your lead has become a buyer, you need to keep their attention and make sure they think of you immediately when needed. In short, be top of mind! And here, a multitude of tools can be deployed to build loyalty. Emails
and
social media posts will always play their part through rich and attractive content.
Whitepapers will also continue to play an important role in this phase.
Calls-to-action on website/blog pages can then be personalized based on the customer's interests and maturity.

Inbound marketing = ROI so we analyze everything
All these efforts would be useless if the data, at each stage, is not analyzed. Indeed, inbound marketing also means israel mobile database testing and therefore analyzing and making choices. Is the produced content successful? Does the Internet user fill out the form? ... In short, you will have understood, inbound marketing bases its entire strategy on content. Unique, targeted, attractive, and well-optimized content!

Inbound marketing: some figures
(based on a study conducted by HubSpot)

The more content a site has , the more pages Google will index . The impact of this factor is undeniable. Businesses with between 51 and 100 pages generate


48% more traffic than those with fewer than 50 pages. Those with between 101 and 200 pages generate 2.5X more leads than businesses with fewer than 50 pages.

Landing pages also play a key role in capturing new leads. Creating 10 to 15 landing pages results in a 55% increase in the number of leads.

When it comes to blog posts, those who post more than 15 articles per month see their
traffic multiplied by five, compared to those who don't produce any. As explained at the beginning of the article, social networks play a major role in traffic acquisition.

Having between 51-100 followers generates 106% more traffic than accounts with less than 25. Similarly, getting 1000 Likes can see a 185% increase in traffic .

Although the results of an inbound marketing strategy only appear, on average, after 3 months , it costs 62% less than an outbound strategy (source mashable ) .

The advantages and disadvantages of inbound marketing
inbound marketing benefits
Benefits
The consumer does not feel attacked by advertising because he is in his element, he can converse with the brand.
Inbound marketing is a strategy that requires less financial investment than outbound.
It is a long-term investment where every effort is worthwhile.
Everything is/must be analyzed continuously. All actions are measured and the return on investment is known.
Unlike traditional marketing, inbound targets a qualified audience and does not communicate in a vacuum to the wrong people.
Disadvantages
Inbound marketing is a long-term investment. Even if it achieves a more than decent ROI, it will only be felt after a few months.
Inbound requires time investment and skilled people
It rejects traditional marketing instead of embracing it. And yet, imagine where some brands would be without the support of traditional marketing!
Ex. The Zalando brand is now on everyone's lips among shopaholics. Would this be the case if the brand hadn't invested heavily in TV and radio advertising?