Marketing is a digital profession

[mdabuhasan]

Digital dynamics have also profoundly changed the world of Marketing:

The weight of investments in digital marketing grows compared to total investments in marketing
Touchpoints in the physical world are increasingly connected to the digital world (e.g. QR code, beacon, etc.) – we are talking about seamless customer experience or omnichannel customer experience
Digital transformation has literally turned some sectors upside down (e.g. Uber or Netflix – read our article here )
Opinions about your brand, good or bad, can be shared instantly, grow virally, and remain forever archived on Google thanks to SEO and Social Media . Even if your brand doesn’t have a digital presence.
Marketing Landscape – Marketing today can count on a huge and ever-growing digital infrastructure
I would like to dwell on this last point to conclude the analysis.

Digital Marketing is Software Dependent
When you think about Digital Marketing, the relationship that buy phone number list is outlined between brand and customer is always imagined as direct. The marketer defines objectives, strategies and tactics to acquire and retain the customer in their customer base or increase their value. They do this through the use and management of digital channels.

However, these channels are a set of software with their own operating rules that are managed with greater or lesser awareness:

Software we use to run marketing campaigns
Independent Internet Services (Social Media or Search Engines)
Software that our customers or prospects use (browser, apps, etc.)