Website relaunch without branding?
Posted: Tue Apr 22, 2025 5:47 am
Your company is about to relaunch its website . The decision has been made, and now a brief needs to be drawn up for the selected agency . And suddenly it becomes clear: There are no guidelines the agency can base its work on. And the current website is outdated – and therefore completely unsuitable as a basis. The brochures and presentations are also out of date. At this point, nepal phone number data many companies realize that the messages they are currently communicating to the outside world are no longer accurate. Do these points apply to your project? Then you now know that it is high time to start a branding process . Simply going ahead with the website relaunch anyway is not a sensible option. After all, without a strong branding foundation, even the most ambitious website cannot achieve its full potential.
And even your agency, no matter how creative, won't be able to design a website that truly encapsulates your brand and company with just a logo and a few design examples. In fact, a lack of branding creates the opportunity for all sorts of misunderstandings in the creative and strategic process, leading to frustration and high costs for both sides. My advice to you is therefore clear: Get your branding finalized before embarking on a website relaunch.
Why every company needs branding
Everything used to be better. At least when it came to navigating between brands and products – there were simply far fewer of them. To help us navigate the millions of products available today, we need brand personalities that make it easier for us to differentiate. Such a personality shows what the brand stands for, conveys its attitude and its values. Just like with a real person, we can compare the brand's characteristics with our preferences and decide: Yes, that suits me. Or: No, I can't identify with that at all. Good branding develops the brand personality based on the strategy and thus helps to attract customers and retain them long-term.
And even your agency, no matter how creative, won't be able to design a website that truly encapsulates your brand and company with just a logo and a few design examples. In fact, a lack of branding creates the opportunity for all sorts of misunderstandings in the creative and strategic process, leading to frustration and high costs for both sides. My advice to you is therefore clear: Get your branding finalized before embarking on a website relaunch.
Why every company needs branding
Everything used to be better. At least when it came to navigating between brands and products – there were simply far fewer of them. To help us navigate the millions of products available today, we need brand personalities that make it easier for us to differentiate. Such a personality shows what the brand stands for, conveys its attitude and its values. Just like with a real person, we can compare the brand's characteristics with our preferences and decide: Yes, that suits me. Or: No, I can't identify with that at all. Good branding develops the brand personality based on the strategy and thus helps to attract customers and retain them long-term.