Social Media: 10 Trends for Marketing Professionals to Follow

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What are the goals of digital marketing professionals on social media in 2023? Discover the results of the study conducted by HubSpot and Meltwater.



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A joint survey by HubSpot and Meltwalter surveyed 1,269 social media marketers across Europe, the Middle East, and Africa to pakistan mobile database the top 10 social media trends for 2023. The study covers more than 20 industries, spanning organizations of all sizes, providing a comprehensive view of digital marketing. Discover the key trends for this year.

1. The importance of social media interactions
For many months, marketers have been striving to build active and loyal communities on social media. 90% of them believe this is one of the key elements to implement in a digital marketing strategy. These engagement goals take precedence over the number of subscribers, website traffic, or marketing leads.

2. Direct selling in social apps
Nearly 80% of the surveyed stakeholders believe that consumers will more often purchase products within social media apps, rather than from online stores like Amazon. Meanwhile, 3 out of 4 marketers agree that most brands will sell their products directly within social media apps by 2023.

3. Customer service also involves social networks
Customer personalization is a major marketing trend right now. The same is true for social media. More than 70% of professionals surveyed say their company offers customer service on social media. 81% believe that customers will, in the future, favor this type of channel for their requests and feedback.

4. A necessary presence to respond to searches
Consumers are increasingly searching for brands on social media apps. Business awareness also depends on this channel. According to industry players, this is why it's becoming crucial to optimize online profiles to respond more effectively to customer searches. 84% of marketers believe that consumers are more likely to search for a brand on social media than through a traditional search engine.