Radiance and hyper real campaign assets shown in adobe experience manager.
Posted: Tue Apr 22, 2025 8:52 am
“at the estée lauder companies, we need to keep pace with a changing environment where an increasingly large share of transactions is happening through digital channels such as mobile devices,” says yuri ezhkov, vice president, creative center of excellence, the estée lauder companies. “we have a trusted partner in adobe to provide generative ai technologies that are safe for commercial use, with tools that enable our design teams to operate more nimbly and be free to focus on ideating.”
by integrating adobe firefly and adobe experience manager, the estée lauder companies is not just keeping up with the evolving digital landscape — it is setting a new standard for content production in beauty marketing. With generative ai streamlining workflows and enhanced asset management improving efficiency, elc’s creative teams can focus on what truly matters: crafting impactful storytelling and delivering exceptional brand experiences.
Discover how to elevate your whatsapp number list digital marketing workflows with adobe firefly. Then, watch this adobe summit 2025 session to learn how m•a•c cosmetics boosted creativity and productivity to generate on-brand content at scale using adobe experience manager assets and integrating adobe firefly and generative ai into the creative process.
*adobe survey of 2,841 marketers in markets including the u.s., australia, france, germany, india, japan, and the u.k. (fielded from feb. 27 to mar. 7, 2024)
varun parmar is the general manager of adobe genstudio — an industry-defining, generative ai-first application that enables marketing teams to quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Previously, parmar was chief operating officer at miro, a digital collaboration platform, where he led a global team of over a thousand people across product management, engineering, design, customer engagement, and partnerships. Earlier, he was chief product officer at box, co-founder of a document collaboration startup that was acquired by box, and chief product officer at dell emc. Parmar graduated from mit with a joint master’s degree in business and engineering.
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it’s easy to confuse cdps, crms, and dmps — each platform touches customer data in some way, and the acronyms themselves are similar. Each has its own role to play in a business, so it’s essential to examine the similarities, differences, and advantages of each platform.
A quick overview and analysis of these three platforms will help you understand:
what dmps, cdps, and crms are.
The important differences.
Data types.
How they work in practice.
Which one might be the right solution for you.
What’s the difference between a dmp, cdp, and crm?
The primary difference between a data management platform (dmp), a customer data platform (cdp), and a customer relationship management platform (crm) lies in the purpose for which customer data is stored and organized. Between managing existing customers, marketing to potential customers, or integrating that information to create a unified customer profile, each platform uses data in different ways.
by integrating adobe firefly and adobe experience manager, the estée lauder companies is not just keeping up with the evolving digital landscape — it is setting a new standard for content production in beauty marketing. With generative ai streamlining workflows and enhanced asset management improving efficiency, elc’s creative teams can focus on what truly matters: crafting impactful storytelling and delivering exceptional brand experiences.
Discover how to elevate your whatsapp number list digital marketing workflows with adobe firefly. Then, watch this adobe summit 2025 session to learn how m•a•c cosmetics boosted creativity and productivity to generate on-brand content at scale using adobe experience manager assets and integrating adobe firefly and generative ai into the creative process.
*adobe survey of 2,841 marketers in markets including the u.s., australia, france, germany, india, japan, and the u.k. (fielded from feb. 27 to mar. 7, 2024)
varun parmar is the general manager of adobe genstudio — an industry-defining, generative ai-first application that enables marketing teams to quickly plan, create, manage, activate across apps and publishers, and measure on-brand content. Previously, parmar was chief operating officer at miro, a digital collaboration platform, where he led a global team of over a thousand people across product management, engineering, design, customer engagement, and partnerships. Earlier, he was chief product officer at box, co-founder of a document collaboration startup that was acquired by box, and chief product officer at dell emc. Parmar graduated from mit with a joint master’s degree in business and engineering.
Recommended for you
it’s easy to confuse cdps, crms, and dmps — each platform touches customer data in some way, and the acronyms themselves are similar. Each has its own role to play in a business, so it’s essential to examine the similarities, differences, and advantages of each platform.
A quick overview and analysis of these three platforms will help you understand:
what dmps, cdps, and crms are.
The important differences.
Data types.
How they work in practice.
Which one might be the right solution for you.
What’s the difference between a dmp, cdp, and crm?
The primary difference between a data management platform (dmp), a customer data platform (cdp), and a customer relationship management platform (crm) lies in the purpose for which customer data is stored and organized. Between managing existing customers, marketing to potential customers, or integrating that information to create a unified customer profile, each platform uses data in different ways.