Is this the way things should be? Career change tips for web directors who feel a sense of crisis (Part 2)
Posted: Tue Apr 22, 2025 9:35 am
Should I continue producing on-site, or should I look at numbers as a marketer? The more experienced web directors are, the more they are faced with the crossroads of career change. Even if you decide to turn to marketing, it is difficult to make a strong impression if you do not have a track record. So, how should you consider a career change when looking to the future as a web director ?
Following on from the first part ,we spoke with Masaki Sukeda,who serves as a director of the Japan Direction Association and has also been involved in a recruitment service for web directors . The interviewer is again Mynavi creator Kayanuma.
Profile Introduction
Representative of SPEC / Director of Japan Direction Association
Masaki Sukeda (left in photo)
After graduating from university, he worked in creative industry email list work such as R&D and public relations at a manufacturer. In 2005, he became a web director and experienced the launch of numerous web initiatives and new business projects. In 2012, he became a director of Innocentive Inc. Founder of Japan Direction Association . Certified mental manager. Since 2020, he has been the representative of SPEC.
Mynavi Works, Inc.
Mamoru Kayanuma (pictured right)
joined Mynavi Works, Inc. in 2013 and, as the head of the Web Marketing Team, is involved in all aspects of customer acquisition and promotion, including disseminating job-changing information and planning and running real events. His specialty is growing companies' websites through optimal SEO design and content marketing. As a producer, he is in charge of the entire project for the portfolio creation service "MATCHBOX," from planning and development to operation.
Is a director's "success" simply being able to create what has been requested?
Kayanuma: In the first part , we talked about the environment and aspirations surrounding web directors from a bird's-eye view, but here I would like to talk about your own career. You said that you entered the industry around 2005, but what kind of projects did you start your career with?
Sukeda: I started out at a media company that ran a prize-winning website. I first created a mailing list-related service there. At the time, I joined as a planner rather than a director. The following year, I changed jobs and began directing development projects in earnest. This is where I experienced my first death march... (laughs).
Following on from the first part ,we spoke with Masaki Sukeda,who serves as a director of the Japan Direction Association and has also been involved in a recruitment service for web directors . The interviewer is again Mynavi creator Kayanuma.
Profile Introduction
Representative of SPEC / Director of Japan Direction Association
Masaki Sukeda (left in photo)
After graduating from university, he worked in creative industry email list work such as R&D and public relations at a manufacturer. In 2005, he became a web director and experienced the launch of numerous web initiatives and new business projects. In 2012, he became a director of Innocentive Inc. Founder of Japan Direction Association . Certified mental manager. Since 2020, he has been the representative of SPEC.
Mynavi Works, Inc.
Mamoru Kayanuma (pictured right)
joined Mynavi Works, Inc. in 2013 and, as the head of the Web Marketing Team, is involved in all aspects of customer acquisition and promotion, including disseminating job-changing information and planning and running real events. His specialty is growing companies' websites through optimal SEO design and content marketing. As a producer, he is in charge of the entire project for the portfolio creation service "MATCHBOX," from planning and development to operation.
Is a director's "success" simply being able to create what has been requested?
Kayanuma: In the first part , we talked about the environment and aspirations surrounding web directors from a bird's-eye view, but here I would like to talk about your own career. You said that you entered the industry around 2005, but what kind of projects did you start your career with?
Sukeda: I started out at a media company that ran a prize-winning website. I first created a mailing list-related service there. At the time, I joined as a planner rather than a director. The following year, I changed jobs and began directing development projects in earnest. This is where I experienced my first death march... (laughs).