Digital Marketing: Why It's Essential for Business
Posted: Tue Apr 22, 2025 9:58 am
We offer you this excellent contribution from Cadre dirigeant magazine
In the digital age, all businesses have had to embrace the 2.0 revolution to adapt to their customers. This radical change has given rise to new marketing practices, but also new challenges. We'll tell you why digital marketing is now essential for growing your business.
Train in digital marketing
Are you unaware of new digital strategies and would like to master them? No need to turn to a communications school. There's an online training course to learn digital marketing online, offered by the École Française. The program includes: conducting market research, defining buyer personas, mastering Google Analytics, project management, and more.
1 – To make your business known
92% of businesses say their online presence is essential or useful to their business. And for good reason: the vast majority of nepal mobile database today purchase a service or product online. It's therefore absolutely necessary to have a web presence to promote your brand, raise awareness of your business, and showcase your online assets. A company's website has thus become an extension of a store's physical window.
2 – To reach a wider target
The primary advantage of digital marketing is its ability to reach a much larger target audience than direct marketing. Indeed, thanks to a well-crafted communication strategy focused on the right acquisition channels, it's possible to reach a maximum number of buyers and convert them. There are a range of techniques to achieve this, including content on social media, email marketing, and more. TikTok is a particularly good example: a video can reach millions of people and encourage them to buy an item thanks to good product placement.
3 – To stand out from the competition
Of course, competition is multiplied online. Let's say you sell cosmetics. You'll be competing with thousands of other stores offering the same products as you. That's why it's important to master digital marketing to stand out with innovative communication. Define what differentiates you, what constitutes your competitive advantage, and leverage it as much as possible. Those who succeed in finding a unique identity generally become market leaders, making them memorable entities for customers.
4 – Activate levers to convert more
As explained above, there are many levers to attract customers, convert them and then retain them online. Among the most popular, we find in particular:
– Content marketing: this is all the content around the company's activity, whether on a blog, in the form of articles, newsletters, etc.
– SEO: this is a referencing strategy that improves the visibility of a company on the web.
– Social media marketing: Leveraging the power of social media is essential to develop your business. They allow you to create a community around your brand by interacting with your customers. In short, it is a free way to build audience loyalty.
In the digital age, all businesses have had to embrace the 2.0 revolution to adapt to their customers. This radical change has given rise to new marketing practices, but also new challenges. We'll tell you why digital marketing is now essential for growing your business.
Train in digital marketing
Are you unaware of new digital strategies and would like to master them? No need to turn to a communications school. There's an online training course to learn digital marketing online, offered by the École Française. The program includes: conducting market research, defining buyer personas, mastering Google Analytics, project management, and more.
1 – To make your business known
92% of businesses say their online presence is essential or useful to their business. And for good reason: the vast majority of nepal mobile database today purchase a service or product online. It's therefore absolutely necessary to have a web presence to promote your brand, raise awareness of your business, and showcase your online assets. A company's website has thus become an extension of a store's physical window.
2 – To reach a wider target
The primary advantage of digital marketing is its ability to reach a much larger target audience than direct marketing. Indeed, thanks to a well-crafted communication strategy focused on the right acquisition channels, it's possible to reach a maximum number of buyers and convert them. There are a range of techniques to achieve this, including content on social media, email marketing, and more. TikTok is a particularly good example: a video can reach millions of people and encourage them to buy an item thanks to good product placement.
3 – To stand out from the competition
Of course, competition is multiplied online. Let's say you sell cosmetics. You'll be competing with thousands of other stores offering the same products as you. That's why it's important to master digital marketing to stand out with innovative communication. Define what differentiates you, what constitutes your competitive advantage, and leverage it as much as possible. Those who succeed in finding a unique identity generally become market leaders, making them memorable entities for customers.
4 – Activate levers to convert more
As explained above, there are many levers to attract customers, convert them and then retain them online. Among the most popular, we find in particular:
– Content marketing: this is all the content around the company's activity, whether on a blog, in the form of articles, newsletters, etc.
– SEO: this is a referencing strategy that improves the visibility of a company on the web.
– Social media marketing: Leveraging the power of social media is essential to develop your business. They allow you to create a community around your brand by interacting with your customers. In short, it is a free way to build audience loyalty.