Whose needs or wants are you fulfilling?

[suchona.kani.z]

But Apple didn't promote this feature. Instead, they highlighted the benefit that this feature provided: “1000 songs in your pocket”.

target marketing: apple ipod positioning

Once you have clearly identified the benefits of what you do, it should be fairly obvious who needs your product or service the most.

In the Apple example, the target market is obviously that of early adopters of new technologies, who have a large music collection and who love to listen to music on the go.

From here, Apple could dig deeper into its target market by testing the product with smaller groups of people who fit these basic parameters.


Are you helping overweight middle-aged men lose weight? Do you help older people take care of their gardens? Do you help young dads save time in the kitchen with kitchen utensils?

Step 2: Refine your target market
At this point, you should have a basic understanding of the benefits of denmark email list your product or service. From here, you need to narrow down the market segment you want to reach.

Try to be as specific as possible.

First, define the demographics of your target market.

Demographics are simply a particular section of a population. You can segment your target market using demographic data such as age, location, gender, marital or family status, occupation, income level, education level, etc.

Next, identify the psychographics of the people who can benefit the most from your product or service.

Psychographic data is the psychological attributes of consumers, such as attitudes, values, interests, lifestyle and behavior, etc.

Once you’ve done this, you should have clearly defined your ideal customer.