A combination of the above criteria

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Customers who have or have not made a purchase (useful if you want to target customers who have not yet purchased anything)
Purchase date
Postal code of customer address
Create your content
Now that you have an idea of ​​how market segmentation works, you can start creating content to send in your emails. Remember to be creative – there is no limit to how you can use customer segmentation.

Use eye-catching photos and images to grab your customers’ attention. This can help them visualize your offer, which makes them more likely to click if they are interested. Special promotions and discounts are another effective way to sweeten the offer.

Luxury bedding store Brooklinen sent an email to their customers offering indonesia email list free shipping. The email featured products that customers had viewed on their website but had not purchased. The added shipping offer is a great way to convince the user to complete the purchase.

Brooklinen

Source: Campaign Monitor

Smart Bargains sent a clever email to bring back old and inactive customers who hadn’t made a purchase in a while. The email title reads, “Sorry, it’s been a while.” The company then offers an additional 25% off their entire website for just 2 days. This creates a sense of urgency for the customer, who will be more compelled to make a purchase.

Start sending emails and track the results
Once you have segmented your customers and designed your emails, you are ready to send them. It is important to continue tracking your results and data so you can start the whole process over again. See who opens what, which emails lead to more purchases, and other templates you can choose from.