Carry out a competitive analysis
Posted: Wed Apr 23, 2025 3:35 am
Digital marketing strategy
Digital marketing strategy
Carrying out a competitive analysis is the second step in implementing a digital marketing strategy.
In fact, it is not necessarily a question of reinventing the wheel.
So, cleverly observing your competitors on the web and repeating their successful strategies can make all the difference.
To successfully complete your thailand mobile database analysis , here's how to proceed:
Observe your competitors' SEO strategy;
Study their content strategy;
Evaluate their advertising strategy;
Analyze their email marketing strategy.
However, be sure to select and follow the right models in your industry. To do this, you can compete against three different levels of competitors, including:
Those whose level is more or less equivalent to yours;
Those at a higher level than yours, but which you can reach;
And those who position themselves as the stars of your field of activity.
Above all, identify and seize opportunities not exploited by your competitors .
3/ Choose your marketing channels
Choosing marketing channels is the biggest challenge in developing a digital marketing strategy. However, you can easily know what you need by asking yourself the right questions, including:
Where to communicate?
Where to promote your brand, products and services?
As you know, there are dozens of ways for businesses to reach their target audience online. Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, podcasts, Google (SEO), social ads, email marketing, press relations, influencers... there's a wide variety of channels and media to reach your target audience, increase traffic, and boost revenue.
On this issue, marketing experts are unanimous on one fact: adopting a multi-channel approach and being present on several platforms is ideal . However , it is not a luxury to be present everywhere, it is wise to be present where your customers are .
4/ Determine your sales funnel
Digital marketing strategy
Digital marketing strategy
Which channels should you use to communicate and find customers? You've just solved this problem.
The foundations of your digital marketing strategy are thus laid.
Now is the time to demonstrate your effectiveness in convincing your many fans or subscribers to buy from you .
Sure, you have an offer that's interesting enough and different from your competitors '. Now you need to refine the different stages your prospects will go through before making a purchase .
First, rest assured, between 1 and 3% of your potential customers are ready to make a purchase now. These are prospects who are aware of their problems and desires that they are ready to solve or fulfill NOW.
These will respond favorably to standard marketing messages such as:
“Buy now or you miss a great opportunity!”
“Take advantage of our unique promotion. Please note, this offer expires in 3 days!”
“Try our awesome new software for free!”
Unfortunately, the vast majority, or about 97% of your prospects, will remain unresponsive to these calls to action . Therefore, you will need to think about a well-oiled conversion funnel to reach the vast majority of your potential customers who are unaware of each other or who are still unaware of you.
5/ Analyze the results of your digital marketing strategy and reproduce
Finally, the last step of any successful digital marketing strategy is to evaluate its results and replicate what works .
At this stage, you have a firm grasp of your ideal customer, a deep understanding of your competitors' digital strategies, and a robust communication channel and conversion funnel. Now you need to measure the profitability of your strategy and improve it.
That's why you need to set SMART goals beforehand . This will allow you to assess the effectiveness of your company's marketing efforts across your various channels. Most importantly, your goals should take into account increasing your brand awareness , generating new leads , and, as a result, increasing your revenue .
By following these 5 steps and with a little research and support, you can easily implement a successful digital marketing strategy .
Digital marketing strategy
Carrying out a competitive analysis is the second step in implementing a digital marketing strategy.
In fact, it is not necessarily a question of reinventing the wheel.
So, cleverly observing your competitors on the web and repeating their successful strategies can make all the difference.
To successfully complete your thailand mobile database analysis , here's how to proceed:
Observe your competitors' SEO strategy;
Study their content strategy;
Evaluate their advertising strategy;
Analyze their email marketing strategy.
However, be sure to select and follow the right models in your industry. To do this, you can compete against three different levels of competitors, including:
Those whose level is more or less equivalent to yours;
Those at a higher level than yours, but which you can reach;
And those who position themselves as the stars of your field of activity.
Above all, identify and seize opportunities not exploited by your competitors .
3/ Choose your marketing channels
Choosing marketing channels is the biggest challenge in developing a digital marketing strategy. However, you can easily know what you need by asking yourself the right questions, including:
Where to communicate?
Where to promote your brand, products and services?
As you know, there are dozens of ways for businesses to reach their target audience online. Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, podcasts, Google (SEO), social ads, email marketing, press relations, influencers... there's a wide variety of channels and media to reach your target audience, increase traffic, and boost revenue.
On this issue, marketing experts are unanimous on one fact: adopting a multi-channel approach and being present on several platforms is ideal . However , it is not a luxury to be present everywhere, it is wise to be present where your customers are .
4/ Determine your sales funnel
Digital marketing strategy
Digital marketing strategy
Which channels should you use to communicate and find customers? You've just solved this problem.
The foundations of your digital marketing strategy are thus laid.
Now is the time to demonstrate your effectiveness in convincing your many fans or subscribers to buy from you .
Sure, you have an offer that's interesting enough and different from your competitors '. Now you need to refine the different stages your prospects will go through before making a purchase .
First, rest assured, between 1 and 3% of your potential customers are ready to make a purchase now. These are prospects who are aware of their problems and desires that they are ready to solve or fulfill NOW.
These will respond favorably to standard marketing messages such as:
“Buy now or you miss a great opportunity!”
“Take advantage of our unique promotion. Please note, this offer expires in 3 days!”
“Try our awesome new software for free!”
Unfortunately, the vast majority, or about 97% of your prospects, will remain unresponsive to these calls to action . Therefore, you will need to think about a well-oiled conversion funnel to reach the vast majority of your potential customers who are unaware of each other or who are still unaware of you.
5/ Analyze the results of your digital marketing strategy and reproduce
Finally, the last step of any successful digital marketing strategy is to evaluate its results and replicate what works .
At this stage, you have a firm grasp of your ideal customer, a deep understanding of your competitors' digital strategies, and a robust communication channel and conversion funnel. Now you need to measure the profitability of your strategy and improve it.
That's why you need to set SMART goals beforehand . This will allow you to assess the effectiveness of your company's marketing efforts across your various channels. Most importantly, your goals should take into account increasing your brand awareness , generating new leads , and, as a result, increasing your revenue .
By following these 5 steps and with a little research and support, you can easily implement a successful digital marketing strategy .