SEO, Copywriting and Storytelling: The Triad of Success

[suchona.kani.z]

Let's take a step further and delve into the latest frontier in the jungle of modern narrative art: digital storytelling.

The shift of communication to the web has literally changed everything in a few decades: from when communication was unilateral, one-to-many, asynchronous, today we live in a world that communicates, lives and evolves in real time, before everyone's eyes and with everyone's participation.

Stories are more important than ever, because in this context where anyone can communicate with anyone, it has become extremely difficult to be found, so even the shop assistant at the local store will have to do storytelling.

But it will have to do it online in particular, because there, with the right storytelling on the right channels, it can reach exactly the people who may be interested in its product, exactly when they are available and in the way that is most suitable for them.

This is what digital storytelling is, then: the adaptation of narrative sweden email list writing techniques to the digital context, with enormous changes in messages, media, expressive methods, audience participation, etc.

From the 'ancient' examples given so far it is clear that the main form of storytelling is the written (or at most spoken) one.

On the web, the written word takes on a totally different meaning and must also choose new methods: you cannot write an article for a blog as you would write one for a newspaper, nor a post on Facebook as you would write a book.

The web has created new logics: stories work better than ever on social networks, creating an ever-increasing need for storytellers who know how to condense emotions and information into something between 140 and 2000 characters.

Likewise, when you write to be found on the web and use SEO , mixing it with a good dose of narrative helps you get noticed by both Google and people.