Influence Marketing and Word of Mouth
Posted: Wed Apr 23, 2025 5:13 am
First, your brand is exposed to an audience that already trusts what influencers have to say. Often, this is a completely new audience that may have never heard of your brand before.
Overall, social media marketing is still effective, but it cannot replace influencer marketing. With influencer marketing, you can easily generate word of mouth, increase credibility, and hopefully gain new followers and customers.
One of the main reasons why influencer marketing is so effective is because it is very similar in nature to word of mouth.
And that’s the point: word of mouth is the most effective marketing strategy of all time.
Nielsen found that 82% of customers (especially millennials) trust word of mouth and personal recommendations more than all other forms of advertising.
Word-of-mouth marketing strategies have been part of every iraq email list successful campaign, whether planned or spontaneous.
Some well-known examples of word-of-mouth include Sephora offering customers birthday freebies and Wendy's hilarious antics on Twitter.
Influencer marketing shares many traits with word of mouth. At the most basic level, a recommendation from an influencer is word of mouth (even if it is sponsored).
Of course, an influencer’s recommendations also trigger word-of-mouth. Once followers are exposed to a product, they usually talk about it among themselves. They may also buy the product and tell their network about it, creating another flow of word-of-mouth.
Influencer marketing has taken word of mouth and increased its impact exponentially. As a result, organic word of mouth can happen at a much faster rate, attracting more people to your brand.
The Future of Influencer Marketing
Influencer marketing may be the marketing strategy of choice right now, but what does the future hold?
Although it is extremely popular, it is still a new generation marketing method. It has developed in recent years and continues to grow.
Brands are developing new ways to work with influencers, and influencer marketing as a whole is still being explored and refined.
To gain a solid understanding of the future of influencer marketing, it helps to look at statistics that show how young people interact and engage with influencers.
According to Think With Google, six in ten YouTube users have gotten purchase advice from their favorite content creators, and four in ten millennial YouTube users say their favorite creator understands them more than their friends .
And these stats are just for YouTube. The stats for Instagram are even more significant.
Overall, social media marketing is still effective, but it cannot replace influencer marketing. With influencer marketing, you can easily generate word of mouth, increase credibility, and hopefully gain new followers and customers.
One of the main reasons why influencer marketing is so effective is because it is very similar in nature to word of mouth.
And that’s the point: word of mouth is the most effective marketing strategy of all time.
Nielsen found that 82% of customers (especially millennials) trust word of mouth and personal recommendations more than all other forms of advertising.
Word-of-mouth marketing strategies have been part of every iraq email list successful campaign, whether planned or spontaneous.
Some well-known examples of word-of-mouth include Sephora offering customers birthday freebies and Wendy's hilarious antics on Twitter.
Influencer marketing shares many traits with word of mouth. At the most basic level, a recommendation from an influencer is word of mouth (even if it is sponsored).
Of course, an influencer’s recommendations also trigger word-of-mouth. Once followers are exposed to a product, they usually talk about it among themselves. They may also buy the product and tell their network about it, creating another flow of word-of-mouth.
Influencer marketing has taken word of mouth and increased its impact exponentially. As a result, organic word of mouth can happen at a much faster rate, attracting more people to your brand.
The Future of Influencer Marketing
Influencer marketing may be the marketing strategy of choice right now, but what does the future hold?
Although it is extremely popular, it is still a new generation marketing method. It has developed in recent years and continues to grow.
Brands are developing new ways to work with influencers, and influencer marketing as a whole is still being explored and refined.
To gain a solid understanding of the future of influencer marketing, it helps to look at statistics that show how young people interact and engage with influencers.
According to Think With Google, six in ten YouTube users have gotten purchase advice from their favorite content creators, and four in ten millennial YouTube users say their favorite creator understands them more than their friends .
And these stats are just for YouTube. The stats for Instagram are even more significant.