Don't underestimate social responsibility
Posted: Wed Apr 23, 2025 5:31 am
customer retention - social responsibility As we've already said, a high customer retention rate depends on your buyers' satisfaction, not only with the products they purchased from you, but also with the entire shopping experience.
This includes price, quality, communication and so on.
But you can also make customers feel good by letting them know they are doing good. This is where social responsibility can make an impact.
Social responsibility refers to activities that help people in need. And many online stores do a brilliant job of incorporating social responsibility into their business, and making it known to their customers.
You may have heard of Patagonia , the outdoor clothing company. Patagonia runs several programs that make their customers feel like they are making a difference, simply by purchasing their products . These programs include recycling, activist support, and environmental grants.
Speaking of customer retention, if you are seen as a brand that is laos email list doing good, it is much easier to keep your customers coming back for more.
After all, when customers know that every item they purchase will help a good cause, you’re giving them an incentive that goes far beyond reliable shipping.
10. Always be honest
The last customer retention tip is simple, and it’s one you’ve probably heard many times in your life.
Be honest. Simple.
It may seem a little vague at first, but there are many people who have been harmed by commercial activities.
Whether it's defective products, confusing return policies, unknown charges, or something else, people these days quickly lose trust.
So make sure you provide your customers with an honest experience when they shop on your ecommerce.
Offer fair prices for your products and shipping rates. Be clear about the shipping company you intend to use and remember to add tracking codes.
Don't try to raise your prices too much at first. Nothing will make your customers skeptical more than a high and unjustified price .
All in all, try to treat your customers the way you want to be treated – this is one of the best ways to improve your customer retention rate, and it applies to businesses of all shapes and sizes.
This includes price, quality, communication and so on.
But you can also make customers feel good by letting them know they are doing good. This is where social responsibility can make an impact.
Social responsibility refers to activities that help people in need. And many online stores do a brilliant job of incorporating social responsibility into their business, and making it known to their customers.
You may have heard of Patagonia , the outdoor clothing company. Patagonia runs several programs that make their customers feel like they are making a difference, simply by purchasing their products . These programs include recycling, activist support, and environmental grants.
Speaking of customer retention, if you are seen as a brand that is laos email list doing good, it is much easier to keep your customers coming back for more.
After all, when customers know that every item they purchase will help a good cause, you’re giving them an incentive that goes far beyond reliable shipping.
10. Always be honest
The last customer retention tip is simple, and it’s one you’ve probably heard many times in your life.
Be honest. Simple.
It may seem a little vague at first, but there are many people who have been harmed by commercial activities.
Whether it's defective products, confusing return policies, unknown charges, or something else, people these days quickly lose trust.
So make sure you provide your customers with an honest experience when they shop on your ecommerce.
Offer fair prices for your products and shipping rates. Be clear about the shipping company you intend to use and remember to add tracking codes.
Don't try to raise your prices too much at first. Nothing will make your customers skeptical more than a high and unjustified price .
All in all, try to treat your customers the way you want to be treated – this is one of the best ways to improve your customer retention rate, and it applies to businesses of all shapes and sizes.