The different types of rebranding
Posted: Wed Apr 23, 2025 5:46 am
Read on now and get ready to change the face of your business.
The term rebranding refers to a more or less radical revision of a brand.
In Italian we could use the term “brand revitalization”, although in this case I personally prefer the Anglo-Saxon term, but the substance does not change: it is a strategic change in the identity of a brand, which can occur for different reasons and in different ways.
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What does rebranding mean? Rebranding includes all the activities of a company that decides to change its marketing strategy with a new name, logo or design, with the intention of creating a new association between consumers and its brand identity.
Rebranding can involve many aspects of your business, including:
Colors and graphics
Advertising and marketing campaigns
Slogan
Products
Packaging
Brand Name
Target audience
Distribution channels
Brand communication
What does rebranding mean?
Rebranding can mean changing the name, logo, design or communication strategy of a brand that is already established on the market, possibly modifying its positioning.
In most cases the main change is to the logo, and that’s certainly not a change to take lightly.
Especially in the logos of important brands, but it could easily be a general rule, changing the logo means giving the current brand image a new face, without forgetting or erasing the old brand and the previous history.
But logo aside, when it comes to rebranding there really is nothing singapore email list to underestimate, and indeed the very decision to tackle the rebranding of your company must be carefully evaluated.
There is no one way to rebrand.
We said that it is a sort of upgrade of a brand's image, which means that with rebranding the image and the perception that consumers have of that brand is modified.
types of rebranding
We can therefore identify four main types of rebranding:
Total rebranding: changes distinctive brand elements such as the name, logo, marketing or sales strategies.
Partial rebranding: changes small aspects that improve the perception of the brand.
Evolutionary rebranding: This involves only the brand logo or slogan, often following natural growth of the brand.
Revolutionary rebranding: This is a radical change in the brand, such as a change in name, or an aspect that the consumer immediately notices.
Proactive rebranding: When the company rebrands to improve its image, open up new opportunities and scale its business.
Reactive rebranding: When the rebranding occurs in response to a certain event, such as a drop in sales or bad publicity.
The term rebranding refers to a more or less radical revision of a brand.
In Italian we could use the term “brand revitalization”, although in this case I personally prefer the Anglo-Saxon term, but the substance does not change: it is a strategic change in the identity of a brand, which can occur for different reasons and in different ways.
→ Click here to launch your online business with Shopify
What does rebranding mean? Rebranding includes all the activities of a company that decides to change its marketing strategy with a new name, logo or design, with the intention of creating a new association between consumers and its brand identity.
Rebranding can involve many aspects of your business, including:
Colors and graphics
Advertising and marketing campaigns
Slogan
Products
Packaging
Brand Name
Target audience
Distribution channels
Brand communication
What does rebranding mean?
Rebranding can mean changing the name, logo, design or communication strategy of a brand that is already established on the market, possibly modifying its positioning.
In most cases the main change is to the logo, and that’s certainly not a change to take lightly.
Especially in the logos of important brands, but it could easily be a general rule, changing the logo means giving the current brand image a new face, without forgetting or erasing the old brand and the previous history.
But logo aside, when it comes to rebranding there really is nothing singapore email list to underestimate, and indeed the very decision to tackle the rebranding of your company must be carefully evaluated.
There is no one way to rebrand.
We said that it is a sort of upgrade of a brand's image, which means that with rebranding the image and the perception that consumers have of that brand is modified.
types of rebranding
We can therefore identify four main types of rebranding:
Total rebranding: changes distinctive brand elements such as the name, logo, marketing or sales strategies.
Partial rebranding: changes small aspects that improve the perception of the brand.
Evolutionary rebranding: This involves only the brand logo or slogan, often following natural growth of the brand.
Revolutionary rebranding: This is a radical change in the brand, such as a change in name, or an aspect that the consumer immediately notices.
Proactive rebranding: When the company rebrands to improve its image, open up new opportunities and scale its business.
Reactive rebranding: When the rebranding occurs in response to a certain event, such as a drop in sales or bad publicity.