Landing pages: With mortgage calculator + lead form
Posted: Wed May 21, 2025 4:44 am
1. IDX-Powered Websites
Feature: Live MLS search on your site
Best Practice: Add "Save Search" functionality to capture emails
Tool Example: Showcase IDX (starts at $99/month)
2. Paid Advertising That Converts
Facebook/Instagram Ads:
Target: Homeowners in specific ZIP codes
Ad types: Virtual tours, neighborhood guides
Google PPC:
Keywords: "homes for sale in [city]", "sell my house fast [city]"
3. Social Media Domination
TikTok/Reels: 60-second "Day in the Life" neighborhood tours
Facebook Groups: "First-Time Homebuyers in [City]" community
Nextdoor: Hyper-local rcs database market updates
4. Lead Capture Tools
Chatbots: Answer FAQs 24/7 (e.g., RoofAI)
SMS Marketing: Instant new listing alerts (98% open rate)
Quiz Funnels: "What's Your Home's Hidden Value?" (collects contact info)
5. Retargeting Campaigns
Pixel visitors who viewed listings but didn't inquire
Feature: Live MLS search on your site
Best Practice: Add "Save Search" functionality to capture emails
Tool Example: Showcase IDX (starts at $99/month)
2. Paid Advertising That Converts
Facebook/Instagram Ads:
Target: Homeowners in specific ZIP codes
Ad types: Virtual tours, neighborhood guides
Google PPC:
Keywords: "homes for sale in [city]", "sell my house fast [city]"
3. Social Media Domination
TikTok/Reels: 60-second "Day in the Life" neighborhood tours
Facebook Groups: "First-Time Homebuyers in [City]" community
Nextdoor: Hyper-local rcs database market updates
4. Lead Capture Tools
Chatbots: Answer FAQs 24/7 (e.g., RoofAI)
SMS Marketing: Instant new listing alerts (98% open rate)
Quiz Funnels: "What's Your Home's Hidden Value?" (collects contact info)
5. Retargeting Campaigns
Pixel visitors who viewed listings but didn't inquire