Omnichannel Lead Nurturing System
Posted: Wed May 21, 2025 4:45 am
1. Lead Scoring Framework
Hot Lead: Viewed 5+ listings + requested tour → Call within 15 minutes
Warm Lead: Downloaded guide → 3-email nurture sequence
Cold Lead: Only visited homepage → Retargeting ads
2. Automated Follow-Up Workflows
B2C Example:
Day 1: "Thanks for your home vnpay database valuation request" (email)
Day 3: "Here are 3 similar homes just listed" (SMS)
Day 7: "Can we schedule a quick call?" (personalized video)
B2B Example:
Week 1: Send market whitepaper
Week 3: Invite to investor webinar
Week 6: Offer off-market deal preview
3. Conversion Optimization
A/B Test: Lead form placement (pop-up vs. sidebar)
AI Chatbots: Qualify leads before human contact
Video Testimonials: Increase trust with past client stories
Hot Lead: Viewed 5+ listings + requested tour → Call within 15 minutes
Warm Lead: Downloaded guide → 3-email nurture sequence
Cold Lead: Only visited homepage → Retargeting ads
2. Automated Follow-Up Workflows
B2C Example:
Day 1: "Thanks for your home vnpay database valuation request" (email)
Day 3: "Here are 3 similar homes just listed" (SMS)
Day 7: "Can we schedule a quick call?" (personalized video)
B2B Example:
Week 1: Send market whitepaper
Week 3: Invite to investor webinar
Week 6: Offer off-market deal preview
3. Conversion Optimization
A/B Test: Lead form placement (pop-up vs. sidebar)
AI Chatbots: Qualify leads before human contact
Video Testimonials: Increase trust with past client stories