Creative Experience is the new Customer Experience

[nusratjahan]

Isobar has published the results of a study involving Chief Marketing Officers from various sectors to understand and study the evolution of the approach to Customer Experience in the era of Covid-19.

Isobar ’s Customer Experience Study highlighted the emergence of “ Creative Experience (CX) ” as the only approach for companies, brands, and people to create differentiating and rewarding experiences driven by a balance of creativity, data, and digital technology.

Analyzing data from our market, Isobar's study revealed that in Italy, the majority of CMOs have changed their CX strategy " completely or moderately " in response to the Covid-19 buy bulk sms service crisis. Specifically, investing in innovative new products and services is the most popular strategy among companies of all sizes and scales, adopted by just under half of CMOs in Italy. Further investigation reveals that a large percentage of Italian CMOs see personalization as a key ingredient for differentiating CX, and more than half are focusing on the innovative use of technology .

The focus on the Creative Experience , which is growing in Italy even more than elsewhere, seems to be the response of Chief Marketing Officers to a rapidly changing context.

Michela Bellini , Managing Director of Isobar Italia , comments: “ This scenario confirms the challenge that the CMOs we work with must face on a daily basis to be able to guarantee business results in a context that has changed significantly over the last year.