How can you use it for AI content creation?

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You can use Ahrefs’ AI Content Helper tool in a few key ways:

a. Edit/update an existing piece of content
Start by stating your focus keyword and content URL.

AI content Helper
Select the search intent you want to optimize for.

Select the search intent
Then use the topic suggestions and recommendations to edit your content until you’ve thoroughly covered the topic.

Here’s how I did just that for my own article updates.

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b. Analyze overall SERP expectationsveterinary email list before you start writing
Enter a keyword, leave the URL section blank, and get scored in real-time as you write.

No pressure!

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c. Analyze a competitor piece of content before you start writing
You can also cross-examine your competitors’ content to learn from their mistakes, and get inspiration for topic gaps.

3. Google Stream Realtime
Now, full disclosure, I haven’t played around with this tool extensively myself—it’s brand new to Google’s AI Studio—but it absolutely needs to be mentioned. Google Stream Realtime lets you share your screen with Gemini 2.0, and discuss examples of content in real-time.

Google Stream Realtime
How can you use it for AI content creation?
You can use it to make copy suggestions, treat it as an SEO advisor, or chat to it like a podcast co-host. Here’s SVP of Hubspot, Kieran Flanagan, testing it out on Hubspot’s homepage, and asking for content recommendations in the style of Ogilvy.

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And here’s Julian Goldie, founder of Goldie Agency, using it as an SEO consultant to do a top-level analysis of keyword metrics in Ahrefs Keywords Explorer:


One other great thing Julian points out about Google Stream Realtime is its ability to document your conversations. It gives you downloadable audio soundbites and transcriptions of your entire conversation, which you can rework and upcycle into things like podcasts, social content, YouTube videos, and blogs—making it a super powerful tool for AI content creation.

And here are some other great use cases, as suggested by Julian…

New Google Gemini
4. Claude
Claude is a ChatGPT alternative developed by Anthropic—a company built from the ground up by ex-Open-AI employees. It’s an AI chatbot that you can converse with to develop ideas for your content.

How can you use it for AI content creation?
In my opinion, Claude is better than ChatGPT when it comes to writing short-form, human-sounding copy—and it turns out I’m not alone in that line of thought.

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AI content creation
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Richard Gargan’s take on Claude vs. ChatGPT from the SEO Community.
But Claude’s not just a one-trick pony. Beyond having a natural back-and-forth and polishing a bit of prose, you can use Claude Artifacts—an incredibly powerful feature for creating and developing your content.

Artifacts are essentially pop-out windows that generate when a query is a bit more complex or the output can be edited.

You can use Artifacts to do all kinds of things, like designing, building, and filling entire landing pages without knowing a single line of code.

In that case, Claude will offer up a mock-up of the page, which you can tweak just by chatting with the AI.

Here’s an example of it in action, by Digital Creator Avi.


A few months back, I used Claude to help me create some downloadable templates while updating the blog: 6 Simple Blog Post Templates (Download & Edit Along).

I simply: fed it a PDF example of a specific type of blog (e.g. competitor comparisons), pasted in my best practice advice on creating that blog type, and in return it generated an example template.