To collect information from your potential customers.

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Source. Google Ads Help

#5 Ad extensions with lead form
If your goal is to connect with leads, you need this asset.

Whenever an ad is supposed to generate leads, you ivory coast cell phone number list need your contact form. Google lets you fill it out with up to 10 questions. The image in the ad finds the asset via CTA (call to action). With dynamic ads, your form can be displayed whenever someone taps on your ad.

example of lead form

Source. Google Ads Help

#6 Call assets
intended to offer potential customers an immediate opportunity to contact them.
Ultimately, the conversion rate should determine their use.

Do your customers prefer to buy over the phone? - Even more so than online or via the website? Then the call extension is a must for you. Google even offers a way to track your conversions.

Google supports this by automating the synchronous display with your availability times and, if desired, the display linked to the search location or device.