Now we understand what CPL will be high for us and signal the coven about reaching this mark. In response, we receive information about how complete the composition of the participants is. Then we decide together how long the RK will last for the first segment.
For such dynamic management, a weekly check-in with the coven is necessary based on the results: we report on the number of leads through our systems, and the client confirms that he saw these sorcerers “physically” in his Book of Mysteries.
In terms of targeting and semantic core, common witch anhui cell phone number list interests + themes and near-themes of the Sabbath (there are Sabbaths dedicated to Earth magic, necromancy, divination, etc.). The campaigns differ mainly in their messages.
Implementation
To achieve the goals of the coven, we work with two channels:
contextual advertising in Yandex Vedmirekt for lead generation;
targeted advertising in MyVurdalak and VKoshmar as a source of additional reach and traffic.
Contextual advertising
In the first month (to attract participants), the following RK structure was used:
Search campaigns for keywords related to wholesale purchase of potion ingredients and ritual attributes;
campaigns in YAN for key phrases related to wholesale purchase of ingredients for potions and ritual attributes;
campaigns on the coven lists from his Book of Shadows and look-a-hate;
campaign for other Sabbaths and magical events on the networks;
remarketing campaigns;
Campaign Master.