You may be wondering if all three headlines and two callouts will always appear in the new expanded ad format . The answer is simple. They won't. If your ad appears on a display that's too small to fit a 300-character description, your ad may appear without the third headline or second callout to maintain readability.
However, your first two headlines and the description will guatemala phone number data always appear, just like the previous version of the expanded ad.
So keep in mind that you should design your ads to make sense even in a shortened version with two headlines and one description. So try to use the third headline and second description to expand and strengthen your advertising message contained in the first part of the ad, but do not put information that is essential for the user there , as it may not be displayed on some types of devices.
display of expanded text ads
What's the difference between the new expanded ads and responsive search ads?
In other news, Google recently announced that Responsive Search Ads, which are currently in beta, will soon be available to the public.
Responsive search ads, like the new enhanced PPC ads, should have 3 headlines and 2 descriptions, totaling 300 characters. So what's the difference between them?
The new expanded PPC ads give advertisers full control over how their ads appear in search results . In contrast, responsive search ads will combine up to 15 different headlines and up to 4 captions.