How to design a website without losing SEO

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Web designWe talk aboutLearn SEO
Today we will talk about a topic that you have probably encountered on more than one occasion: updating the design of a website that works on web positioning or SEO. As usual, many clients come to our web design agency in Barcelona with the desire to renew their website. And this is the case of our client Barcelona Residencias .

Barcelona Residencias is a student residence located in the center of Barcelona that rents rooms to national and international students.

Previously, the client had a website with a design that was quite far from the target audience. It was cold, sober and serious. However, for the new version we wanted to go for a more modern and fresh design, more appropriate for the students it is aimed at.

The new website is better programmed and laid out, making it adaptable to singapore telegram data all devices, whether mobile or tablet. In addition, the programming technology is far superior to the previous one, achieving a faster loading speed and a better user experience.

Obviously, in order for a website to not lose all the organic positioning obtained up to now, it is necessary to work on the URLs of the new website and prepare a file with the 301 redirection to avoid 404 errors or pages not found, a typical error that many companies make and do not take into account. On the other hand, although it may seem silly, it is necessary to keep in mind the G. Analytics or Google Tag Manager code, since without it it will be very difficult to analyze user behavior.

Another aspect to take into account is the content of the website. As has happened on this occasion, we have lost several static pages, causing the current one to have a smaller number of indexed pages and, therefore, we have to work on and optimize the rest of the new pages to avoid the decrease in pages.

Once the website is published, we will have to retouch the titles and descriptions and work on new attributes such as image alts or internal link titles, menu titles, etc. Over the next few months we will closely monitor the project to see how it is evolving and to check that everything is working correctly and that we have not lost organic positioning in search engines.