It’s not just about the ad being visually appealing, it’s about targeting. In this ad that achieved a 120 percent ROI and a 3 percent higher click-through rate, Michael Kors showed the ad to an audience that was similar to their existing visitors. You can achieve similar results with your Instagram Stories ads by using Custom Audiences and Lookalike Audiences.
Try carousel ads
Carousel ads are an interactive advertising format, known iceland phone number data from Facebook, that allows advertisers to display up to 10 images or 3 videos within a single ad. This allows you to place more products in a single ad. According to Facebook statistics, carousel ads achieve 30-50 percent lower cost per conversion and 20-30 percent lower cost per click. Carousel ads work great on Facebook and also in advertising campaigns on Instagram Stories. However, it should be remembered that carousel ads created for Instagram Stories cannot be run on any other placement. However, this is completely offset by the fact that you can place up to 3 panels in the carousel, each of which can contain 15 seconds of video.
Carousel ads allow your visitors to get to know your business much better. They allow you to attach a custom link to each panel that takes the visitor to a specific page on your website. You can get an overview of which panel people come from the most and how long they view the panels in your ads manager.