Pages for every possible keyword variation

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Old SEO processes also involved creating different pages for each keyword variation. Today, search engines are much smarter, so this is no longer necessary. Therefore, we recommend that you 301 redirect these unnecessary pages and merge the content. Otherwise, these pages can have a negative impact on your SEO.

The structure of the website is important not kenya phone number data only for users, but also as a roadmap for search engines. Don't forget that many users don't enter your website via the homepage. And for this reason, it is necessary for them to know where they are on the page and how to get to the homepage. The menu should definitely not fill a large part of the screen. In this case, the user will not be able to read the content on the website that would interest them more. The menu should be clear and simple. And the readability of individual posts can also be supported through internal links.

Poor quality content
Effective SEO requires you to produce really good content on a regular basis, which can be very challenging for some marketers. Lack of time and resources often leads to hasty creation of content that is not interesting to users, and in some cases can even be confusing. Your content should be high-quality and users should have a reason to read it. It doesn’t matter how long the text is. Even a few words can make for really good text.

Writing for robots, not humans
If you've ever seen an article where the same keyword is repeated over and over again and the text doesn't make much sense, you've come across a text that the writer tried to create for robots, not for people. In the past, this practice also helped improve SEO . But today, the opposite is true. So write for people and give them a reason to buy your products.