Precisely for this reason

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Mistake #1: Thinking only about the contract and not the person

When you start looking for affiliates, in the rush to find affiliates ready to open your franchise , you try to get just about anyone to sign the commercial affiliation contract , without placing any limits on the person, their will, etc.

It may happen, then, that your franchise format requires a young person with a lot of energy and strength to carry on the business, but the first affiliate who signs the skype data contract is a 50 year old man without a job. What will happen? Probably after 3 months he will decide to leave the network and an affiliate who leaves is always worse than not finding an affiliate!



Reting is very careful to identify in the development phase who the ideal target is and how to intercept it.
Automatically, the entire business model and the affiliation proposal are set on that type of person.

Mistake #2: Creating “special” conditions for an affiliate.