Every advertisement tells a story

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and a good story evokes emotions that drive action and is rarely forgotten. Emotions are a powerful force that not only strengthens human relationships but also influences purchasing decisions. That is why emotional marketing plays an important role in promoting a business, building a brand, and attracting new customers.

In this article, you will learn what emotional marketing is and how line data it works, how emotions influence consumer decision-making. We will also talk about the strategy of emotional marketing and its advantages in MLM business.



What is emotional marketing

The world is overflowing with advertising and many companies use a lot of resources to attract consumers' attention. This strategy really works, but it is becoming less effective every day. Dry facts and stories about the benefits of the product tire the audience and do not bring the desired result. Emotions are important and it is natural for people to experience them!

People like to think that they make rational decisions when they shop. However, in reality, 90% of decisions are made under the influence of emotions and personal feelings. The goal of marketing is not to sell a product, but to create a desire to buy it.