Why is influencer marketing important?

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The bottom line? Influencers fill an important space, bridging the gap between celebrities and everyday people. That’s why so many brands are increasingly investing in influencer marketing.

Influencer marketing is undoubtedly an integral part of today's communication, but what are the benefits?

Influencer marketing can be a huge help to your brand. Since it breaks down many of the barriers that were previously impenetrable, it can help you achieve incredible things. Below are the three main benefits.

1. Increase in sales
This is the ultimate benefit of any communication strategy; but to understand exactly how effective it is, it is useful to look at the statistics of influencer marketing .

influencer marketing ROI

And for many brands, that number is much, much higher. One survey found that companies earn as much as $11.69 for every dollar spent.

The exact figure depends on how much you invest in influencer germany email list marketing and how successful each particular campaign is, but it’s clear that the ROI is high. We’ll dive deeper into this later.

2. Social Proof
Regardless of the type of business you plan to promote with influencer marketing, social proof is essential.

As humans we have an innate need to be socially accepted.

By extension, when we see something that interests other people, we automatically become interested in it. This is the essence of social proof.

This concept is especially true when it comes to influencer marketing.

Influencers can amplify the effect of social proof. Just as you would trust a friend's opinion over a stranger's, followers trust influencers' opinions more than most other people.

This is probably the most powerful form of social proof, and it has been proven to work with almost any niche product.

Perhaps surprisingly, influencers can have a lot of social proof without having a huge audience. Small influencers—known as microinfluencers and nanoinfluencers—often have high levels of social proof even without having millions of followers.

3. Direct relationship with the public
To sell your products, you need to get your message across to your target audience.

Influencer marketing solves this problem by allowing you to place your message right in front of customers on a platform they use every day.

Additionally, influencer marketing is even more effective than regular social media advertising because the people who follow influencers in your niche are exactly the people you are trying to reach.