Analyze your market outside your business

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It's very common for companies to look for solutions from the inside out of their business and not the other way around, as it's common to believe we have the perfect formula and the solution for what the public is looking for.

However, when ideas and actions are launched, they do not always succeed and in many cases the public does not really respond in the way we expected to the imposed solution.

This happens because companies do not seek to establish an external vision, that is, a vision of how the customer would see the solutions that are being presented and why they should invest in the solutions that your company is offering.

Therefore, one of the first steps in identifying the B2B persona for your lightning protection shop system installation company is to put yourself in the public's shoes, seeking to see the market impartially as it really is.

This way, by putting yourself in your audience's shoes and understanding the market, your company's actions tend to be based on trends and what your audience is really looking for, generating much more accurate and encouraging results.

2 – Know the persona’s level of knowledge and demands
A major differentiator for your B2B persona is precisely the level of knowledge and mastery of the proposed solutions, as this factor tends to be essential for you to be successful in creating your persona.

Because it's very different from the end consumer, the B2B audience is made up of professionals and even other companies, meaning your company needs to have expertise in the subject to attract and impact them.