In 2023, 7,337 new Russian brands appeared on the FMCG market, of which, according to statistics, about 20% will “die” due to an incorrect marketing strategy*. We want to help brands realize their enormous potential not only in the Russian but also in the international market.
Speakers:
Andrey Nedosekin, Director of the Ingate Performance Unit,
Sergey Strelkin, CEO of DOOH programmatic platform OOHDESK from SA MEDIA.
At the webinar, experts will:
summed up the results of 2023, shared the most important news and statistics of the FMCG market;
talked about FMCG market forecasts and brand venezuela cell phone number list marketing strategies;
identified trends for 2024 that will impact manufacturers' product and marketing strategies.
Grigory Zagrebelny , director of the Ingate Analytics unit , analyzed the main mistakes in working with marketing analytics and told how not to waste your advertising budget.
The webinar covered:
What are the main mistakes marketers make when setting up advertising campaigns?
how to attract and lose a client;
Why are there leads but no sales?
We also discussed where major losses occur in the marketing cycle and how to avoid them with the right methodology.