SMART goals in digital marketing

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Before each digital marketing or web design action, we should spend some time defining our SMART objectives.

When planning a web project or a digital marketing campaign in Barcelona , ​​we focus a lot of our efforts on preparing and executing the actions necessary for its implementation.

For the design of a website , for example, the visual aspect of the website will be defined, the code will be laid out and programmed, and it will be uploaded to the production server. Or for a Google Adwords advertising campaign, the segmentation and budget will be defined, the ad copies will be written, and the campaign will be launched.

But, once the project is underway, how do we measure whether we are achieving our goals? Is it meeting our expectations? Is it profitable? To answer these questions and have detailed control of the operation of our website mexico telegram data or campaign, there are SMART objectives .
What are SMART goals?
Although its origin is not linked to digital marketing, since the first mention of SMART objectives dates back to 1981, its use has now spread to various sectors.

Specific
One of the main objectives of an e-commerce is usually to “sell more”. But such a general definition does not allow us to specify specific actions to advance towards achieving it.

Therefore, when we define objectives under the SMART criteria in digital marketing we must be precise . For example, taking as a reference the case discussed in the previous paragraph, in an e-commerce we can propose selling more products from a specific line, or from a specific product and its variations.

Measurable
What's the point of setting a goal if we can't validate whether we've met it? Although it may sound very basic, when we set a goal, we must take into account which indicators will help us reflect the degree of achievement of the goal, and when we will consider that the goal has been met .