Depending on the selected campaign type, Facebook's artificial intelligence adjusts the display of ads to achieve the selected goal.
After you create your first ad campaign, you need to create ad groups. Set a budget for how much you want to spend on your retargeting ads, and select the audience you created earlier that you honduras phone number data want to reach with your ads. Save the report and go to your ad placement. In the top right corner, you'll see a number that represents the potential number of people your ad could reach.
If you are not satisfied with the number of people, go back to your custom audience settings and try adding another audience.
Facebook business manager
Create an ad
Creating an ad works exactly the same as on Facebook. Upload an image or video, ideally 1080×108 px, and choose a suitable description that will attract the attention of future customers. Also add a suitable call to action that tells the visitor what to do.
Write calls to action as specifically as possible so that the user knows what to expect after clicking.
Specify the landing page URL where visitors should be taken after clicking on the ad. You can see a preview of the ad as you edit it, so you can see immediately what the ad will look like when it's finished. Once you're happy with the ad, you can confirm and run it.
Launching a retargeting ad
Finally, check your ad carefully for any errors, and you can send it out into the depths of the internet. But your work doesn't end with the launch of your ad. On the contrary, it's just beginning. Everything needs to be measured and evaluated carefully. If the results aren't what you expected, try editing your ad and tweaking it for better performance.
Measure, evaluate, adjust, and measure again until the ad brings in as many customers as you imagined.