Working on the meta description to attract more clicks to your website

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SEOWe talk aboutTechnical SEO
Title is for Google and description is for the user

One of the most important factors to take into account when optimizing your website is to work on the meta-title and the meta-description. Today we want to focus on explaining the functionality of the meta-description and the great importance it has, not only for SEO , but for the user.

The meta-description is important to get more visits to the website, and the best way to achieve this is to capture the user's attention and differentiate yourself from your competitors.

As we have already mentioned at the beginning of the article, the meta-description is not a fundamental factor for SEO positioning , but if the text is worked on correctly, making it attractive and relevant, there are more possibilities that a user will click on it and, therefore, the CTR will improve . Google will take this into account and improve the positions of the website. Therefore, we could kuwait telegram data say that the meta-description has an indirect effect on SEO.

For proper optimization, theoretically, the title should have between 65-70 characters and the meta description 155-165 characters. Google is increasingly taking pixels into account and, for the meta description, recommends working with a text limit of between 430 and 920 pixels.

Title is for Google and description is for the user
The idea is that the meta-title works with the keyword to be positioned and the description is more attractive content to capture the user's attention.

One piece of advice we give is to add the keyword to the meta-description (if possible at the beginning of the text), since if the search the user is doing matches our keyword, it will appear in bold.

Another way to attract the user's attention is through emoticons, but Google is the one who decides whether to show them or not.

What happens if the meta-description doesn't work? Well, Google will choose the part that best suits it, usually the text at the beginning of the page.

It is true that no matter how much you work on a meta-description, sometimes Google ends up choosing another text. Why? We really don't know, it's another (of the many) Google mysteries.