Understanding what the customer needs in this process is very important to align expectations between both parties. Only in this way does the strategy work and flow. To kick off the actions planned by rock exclusive to mutant, they were: production of rich materials: to attract visitors to the website and thus generate leads for the base; ctas: personalized and developed to bring the customer into the sales funnel; nutrition flows: as part of lead education and thus encourage them to request a quote and close the sale.
Thus, the rock team began the path to endless success, with posts qatar whatsapp data ranging from attraction to those at the middle and bottom of the funnel of the purchasing journey. We would like to draw your attention to the third step, which was producing bottom of the funnel content. For these posts to be produced, rock content made available to mutant a journalist specialized in copywriting, to give life and meaning to the posts that were born from interviews with the company's ux specialists.
the strategy, as it is not just about transcribing an interview, but about understanding the expert's universe, planning what to cover, producing an agenda beforehand to guide the post towards a specific objective. The results of the strategy only tend to grow and evolve, as content marketing is a long-term strategy.
This step was crucial to the success of
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