Social media mentionsthis is one of the moseffective methods for measuring customer perception. Comments lefon social media also allow you to follow whapeople are saying abouyour company. Through this channel, users reportheir experiences and express preference or dissatisfaction with a brand. Personalized surveyspersonalized surveys thacombine targeted questions and broader questions enable the company to obtain good answers to understand customer perceptions and their experiences with the brand.
Furthermore, through this data iis possible to discover consumer saudi arabia whatsapp data trends and new strategies to obtain better sales results. Whafactors influence customer perception?The truth is thaanything can affeccustomer perception and these elements can be tangible or intangible for the business.The way a producis positioned on the shelves, the colors used in e-commerce, the security of the institutional website, the page loading speed, for example, are tangible elements thacan be optimized to ensure a better experience and public perception.
The time of day in which the customer interacts with your brand, for example, a relatively importanfactor for consumer propensity and positive perception, is something intangible, over which the company has no control (scheduling publications and launching promotions can minimize the effecof this element, bunever mitigate it). That's why it's so importanto define your business's buyer persona.