Social networksWe talk aboutFacebook
If there is one word that is omnipresent in online marketing , it is algorithm, and Facebook has one: EdgeRank.
Facebook has once again made changes to its EdgeRank algorithm, which is the algorithm that decides to what extent updates made on Facebook are viewed. That is, every time we publish something on our wall, how many people see it.
Facebook understands that with all the information that is published daily on this social network, there must be some filter that decides what is interesting enough to be viewed by the maximum number of people, and what is not. That is why japan telegram data in the second half of 2012 it made profound changes to its EdgeRank, so that it became very restrictive in order to force companies to pay for their stories to be viewed.
This had a great impact on the social network. In fact, Socialbrakers announced that between September and November 2012, the reach of views of Facebook page updates had fallen by up to 40%.
There are many criteria that make up the EdgeRank algorithm, and a new change has recently been given great importance, partly requested by consumers. It is about the influence of negative feedback on the visibility of updates. Negative feedback is measured by the number of people who hide the post or generate negative comments about it. The greater the negative feedback, the less visibility our updates will have.
To access this information, simply go to the statistics page and access the “interacting users” section and click on the number, the desired information on positive and negative feedback will open.
It is important to analyze what type of updates and topics generate negative content in order to achieve maximum visibility for our updates on Facebook within a correct online marketing strategy.