Competition in the network market is constantly growing with the emergence of new companies and the active development of existing ones. If you do not understand well who your competitors are or underestimate their capabilities, this can lead to many unpleasant surprises and the displacement of your project.
Identify the main market players and conduct research on their activities: what market share they occupy and the features of their products. Also study the attitude of consumers towards them, the marketing plan student data and promotion tools used, the prices set for products. The correct analysis will help to develop an effective development strategy and even find new solutions for superiority over competitors.
Communication and motivational gaps
The effectiveness of network business depends not on the number of distributors, but on their activity level. The absence of a well-coordinated communication system complicates the process of information exchange and interaction between distributors, reducing their level of involvement. Incomplete understanding of the MLM sphere and the lack of motivational incentives reduces the activity of the company's partners. Then the network structures of your project do not expand, but on the contrary, gradually lose their participants.