Google already knows a great deal about its users and continues to expand this knowledge. Van den Beld uses a number of examples to show how much Google knows about you and how various Google services, such as Gmail, build up the most complete possible picture of you as a user. Due to the upcoming change in Google's privacy policy, this can be rolled out even further. Van den Beld refrains from making a value judgment on this.
Martijn Geerlings , Agency Product Specialist at Google, explains that Google did not design a social channel with Google+, but that Google+ makes everything social. In other words: Google+ is more of a form or structure than a channel. The +1 buttons that you find in every Google product these days – even in advertisements – are an important part of the Google+ universe. Geerlings clearly shows that Google brother cell phone list is fully committed to Google+. When asked whether there are figures available on the number of Google+ users in the Netherlands, Geerlings answers that Google does not have these figures. He again clarifies the importance of the +1 buttons and the Google idea that 'social' is much more comprehensive than just a platform where "you just sit down and be social".
When asked whether the Google+ buttons will influence the algorithm (the formula with which Google ranks the unpaid search results), Geerlings first answers evasively. He then explains that people are more likely to click on a search result that has been recommended by someone they know. When people respond that Geerlings did not give an answer to the question, he answers that he does not know the answer. The audience responds with laughter: Geerlings' answer is more or less what everyone expected and we can therefore assume that this is very likely.