How does artificial intelligence work?

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Let's now understand more about how artificial intelligence works in practice. Quite simply, it consists of several algorithms and techniques that use machine learning. Most of them use:

Neural networks;
Mathematical models;
Response systems;
Repetition and learning systems.
And all of them mimic the way the brain works. These networks consist of layers of artificial neurons that perform simple mathematical operations, and each layer is responsible for a different part of the learning process.

To train a neural network, you need to feed it a large training dataset that contains both input and output examples.

In this sense, the neural network adjusts its parameters as more learning email list data is provided, making the results increasingly accurate.

It works basically the same way as teaching a small child, in which it is necessary to show them different things and how they work, so that they repeat that process or understanding,

In short, this is how many AI systems essentially work, from the virtual assistant on your phone to the algorithms that help create automated labeling scale systems, for example.

The impact of artificial intelligence on B2B commerce
Technology is present in people's daily lives and helps transform long and complex processes into simple and quick actions.

And this is no different for B2B businesses, that is, in negotiations between companies. Therefore, technology is used to offer people solutions and create improvements for a more sustainable life.

In this scenario, companies sought to adapt and use innovation to benefit their businesses, get closer to their customers, and create new experiences to build loyalty.

In June 2019, the American consultancy Forrester conducted a survey showing that approximately 75% of consumers preferred to shop online. This means that consumers seek greater practicality, convenience, and ease of purchase when purchasing a product.

At the same time, the study revealed that only 25% of companies actively support online sales. Based on this data, we realize that organizations still have a long way to go in the digital world to truly integrate their processes.

Of course, this article focuses on the B2B market, but this fact directly impacts business-to-business transactions. We'll explain in detail below.