The tips above are good and usually work

joyuwnto787 · Post by **joyuwnto787** » Sat Jul 12, 2025 3:40 am

Games and activities: Social media can also be a powerful ally in engaging your audience. A good idea might be to launch challenges for customers to send photos and videos, or to encourage them to tag friends to like posts or comments on content, thus earning prizes or discounts. However, business owners must be aware of sweepstakes rules, which are subject to specific legislation in Brazil.

Take advantage of new customers: Holidays bring in new customers who discover your business and can become loyal consumers who will return to use your product or service on future occasions.

Think outside the box: but there comes a time when the entrepreneur needs to step outside the box, offering different, themed products and ideas that make a difference.

The Expert: Artur Motta holds a degree in Business Administration from PUC-Rio, a email list postgraduate degree in Marketing, a Master's degree in Business Administration, and is currently pursuing a doctorate at FGV/EAESP. He has over 20 years of experience in Marketing, Trade Marketing, and Sales at various organizations such as Unilever, Carrefour, SantaCruz Pharmaceutical Distributor, and GS&MD-Gouvea de Souza.

He is an entrepreneur in the IT and Food Service sectors. He is a professor of Entrepreneurship, Marketing, and Innovation at FECAP – Fundação Escola de Comércio Alvares Penteado.

About FECAP

The Álvares Penteado School of Commerce Foundation (FECAP) has been a national reference in business education since 1902. The institution provides high-quality training in high school (technical, full and bilingual), undergraduate, postgraduate, MBA, master's, extension and corporate and free courses.

Several performance indicators attest to the quality of FECAP's teaching: a score of 5 (maximum) in ENADE (National Student Performance Exam) and in the 2021 Estadão Quero Educação College Guide, and recognition as the best university in the state of São Paulo according to the Ministry of Education's General Course Index (IGC). Nationally, considering all types of higher education institutions in the country, FECAP is among the 5.7% of HEIs registered with the Ministry of Education with the highest score.