What differentiates a martech from an Adtech?

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A necessary measurement to enable the expansion of any strategy that delivers good results for a business, as well as the precision to rethink strategies if there is any type of problem that could harm its performance.

Relationship with the consumer
Among the most noticeable benefits of combining marketing with new technologies is the connection between a company and its audience, supported by different applications aimed at establishing communication with its audience.

It is also important to know how to integrate the different channels that can be adopted by this company so that, as in a parcel delivery service , it is possible to have access to the best possible service provision, but in this case as something aimed at the public.

Contact options to be worked on by martechs to achieve the best results, thus shop establishing a positive scenario for the most diverse enterprises present in the market, depending only on the technologies adopted.

A scenario that ultimately highlights the value of martechs , however it is important to be careful not to confuse them with other similar concepts available on the market.

While martech works specifically with combining marketing strategies with available technologies, adtechs work in a similar way, but are specifically focused on advertising and publicity services.

Using technological tools to achieve better performance with ads and campaigns, ensuring that a product can be better advertised, with personalized cardboard packaging optimized for the network.

Such as with the application of a QR Code that can give its owner access to specific features of the newly purchased product.

Whether through martechs or adtechs, the truth is that technological advancements are responsible for a huge number of possibilities, and we just need to keep an eye on all kinds of new developments or solutions that can be presented in this regard.